Customer Insights
Know who your best customers are and how to keep them
Intelura Customer Insights is part of the Loyalty and CRM module - giving you a clear view of visit frequency, lifetime spend, tier progression, campaign response, and individual customer behaviour across your whole customer database.
Loyalty & CRM
Programme settings, customer records, campaigns & insights
Members
1248
Gold Tier
156
Silver Tier
432
Bronze Tier
660
Points Issued
842,500
LTV Total
GBP 142,680.00
Tier Distribution
Gold Tier12.5%
Silver Tier34.6%
Bronze Tier52.9%
New Members21.0%
Programme Performance
Total points issued842,500 pts
Avg points per member675 pts
Members with consent92%
Campaigns sent24
Quick Actions
Why Customer Insights?
Spot lapsed guests and next-tier opportunities
Build useful segments from real behaviour
Core Capabilities
Customer Value
Lifetime value per customer
See exactly how much every loyalty member has spent from their first visit to today.
Sort by lifetime value to identify your highest-value customers.
Spend per visit
Average spend per visit for every customer.
Identify customers who visit frequently but spend less - and use targeted promotions to increase their average check.
142k
Alex
Sarah
Marcus
38.5
52.1
24.8
Customer value
LiveLTVTracked
Average spendPer visit
Visit & Tier Signals
Visit frequency tracking
See how often each customer visits - daily, weekly, monthly, or lapsed.
Use this to trigger win-back campaigns for customers who have not returned.
Tier progression
See where each customer sits in the Gold, Silver, Bronze structure and how close they are to the next tier.
Use this to create campaigns that encourage the final few visits to upgrade.
Bronze
Silver
Gold
Loyalty signals
LiveFrequencyVisible
Next tierProgress
Campaign Data
Campaign response history
See which campaigns each customer has received, opened, and redeemed.
Build smarter segments based on engagement history.
Custom tags
Tag customers as VIP, Regular, Local, or custom tags.
Filter and target by tag in campaigns.
Export to CSV
Export your full customer database including contact details, tier, points, lifetime value, and visit history.
Sent
Opened
Redeemed
Scheduled
VIP
Regular
Local
Lunch
Family
Custom
CSV
Segment data
LiveCampaignsHistory
ExportsCSV
Know your regulars beyond the counter.
See how connected customer data helps venue teams recognise value, understand behaviour, and choose the right follow-up.
“We can see who visits often, who has not returned, and which customers are close to their next tier. That makes every campaign much more focused.”
Venue manager
Independent restaurant
Every visit adds useful context.
Connect transactions, loyalty activity, customer behaviour, and business reporting around one clearer customer view.
Growth
Loyalty & CRM
Turn customer insight into tiers, rewards, and targeted campaigns.
Explore featureGrowth
Customer Insights
Track frequency, value, tier progress, and campaign response.
Current featureCustomer Insights questions, answered
Clear answers on customer value, visit frequency, tier progress, campaign engagement, and data export.
Customer Insights brings together lifetime spend, visit frequency, average spend per visit, current loyalty tier, tier progress, and campaign response history for each loyalty member.
Yes. Sort customers by lifetime value to find your highest spenders, and use visit frequency to identify regular, occasional, or lapsed guests for relevant follow-up.
Yes. Each profile shows the customer’s current Gold, Silver, or Bronze position and their progress towards the next tier.
Yes. Campaign response history shows which messages a customer received, opened, and redeemed, helping you build more informed segments.
Yes. Export customer data to CSV, including contact details, tier, points, lifetime value, and visit history for permitted operational use.
See it in action
Book a demo and seeevery feature working live
Walk through ordering, kitchen operations, table management, delivery aggregation, inventory, loyalty, and analytics in a 30-minute live session built around your venue type.
No credit card required · No hardware needed · No Intelura platform fees on transactions