Loyalty and CRM
A real loyalty programme.Built in. No extra subscription.
Intelura Loyalty gives restaurants a complete customer loyalty system - Gold, Silver, and Bronze tiers, points tracking, lifetime value records, email and SMS campaigns, and customer profile management - included in every Growth and Premium plan. No Lightspeed Loyalty subscription. No third-party CRM tool.
Loyalty & CRM
Programme settings, customer records, campaigns & insights
Members
1248
Gold Tier
156
Silver Tier
432
Bronze Tier
660
Points Issued
842,500
LTV Total
GBP 142,680.00
Tier Distribution
Gold Tier12.5%
Silver Tier34.6%
Bronze Tier52.9%
New Members21.0%
Programme Performance
Total points issued842,500 pts
Avg points per member675 pts
Members with consent92%
Campaigns sent24
Quick Actions
Why Loyalty & CRM?
See points, visits, and lifetime value together
Reach the right customers with targeted campaigns
Core Capabilities
Loyalty Foundation
Three-tier loyalty programme
Configure Gold, Silver, and Bronze tiers with custom point thresholds.
Customers earn points on every visit based on spend.
Tier status shown on their profile and visible to staff at checkout.
Customer profiles
Every loyalty member has a profile showing: membership date, contact details, current tier, total points, visit count, lifetime spend, last visit date, and custom tags.
Gold
156
Silver
432
Bronze
660
Points
Visits
Tags
Member base
ConnectedTiersGold + Silver + Bronze
ProfilesOrder-linked
Customer Value
Lifetime value tracking
Total lifetime value across all customers shown at the top of the Loyalty dashboard.
Filter by tier, tag, and individual customer.
Customer tags
Assign tags to profiles - VIP, Regular, Local, or custom.
Filter the database and target campaigns by tag.
142k
Gold
Silver
Bronze
VIP
Regular
Local
Family
Lunch
Birthday
Customer clarity
ConnectedLifetime valueTracked
SegmentsTag based
Campaign Creation
Email and SMS campaigns
Create, schedule, and send campaigns to any customer segment.
Target by tier, tag, status, or behaviour.
Send immediately or schedule for a future date.
Personalisation tokens
Campaign messages use {name}, {points}, and {venue} tokens for automatic personalisation.
Example: Hi {name}, you have earned {points} points this month. Visit us this weekend to claim your reward.
Gold
VIP
Local
{name}
{points}
{venue}
Campaign builder
ConnectedChannelsEmail + SMS
TokensPersonalised
Automation & Performance
Sent
842
Open
68
Redeem
24
After sending, each campaign shows: Sent To count, Open Rate %, and Redemptions count.
Track what works and improve every campaign.
Automatic campaign on the member's birthday month - personalised message with bonus points or a discount offer.
Runs automatically without any manual trigger.
Automatically identifies customers who have not visited in a defined period and prepares a re-engagement campaign for you to review and send.
The Problem IT Solves
Most restaurant loyalty tools are sold as separate products at GBP100-300 per month. They require separate logins, separate customer databases, and manual sync with your POS. Intelura includes the full loyalty programme in Growth - connected to every order, every customer visit, and every transaction automatically.
Turn regular visits into lasting loyalty.
See how connected customer profiles help restaurant teams recognise guests and create more relevant reasons to return.
“We can see who keeps coming back, reward them consistently, and send offers to the right group without managing a separate customer database.”
Cafe owner
Independent venue
Every visit builds a clearer customer story.
Connect transactions, loyalty activity, customer insight, and performance in one continuous relationship.
Growth
Loyalty & CRM
Manage tiers, points, profiles, rewards, and campaigns together.
Current featureLoyalty & CRM questions, answered
Clear answers on points, tiers, customer profiles, targeted campaigns, automated rewards, and results.
Customers earn points based on spend. You can set the thresholds for Bronze, Silver, and Gold, and each member’s current tier and point balance remain visible on their profile.
Yes. Connected customer profiles make the current tier and point balance available to authorised staff during checkout, helping them recognise returning guests.
Yes. Build a customer segment using tier, tags, status, or behaviour, then send the campaign immediately or schedule it for a future date.
Yes. Birthday rewards can run automatically, while lapsed customer detection identifies guests who have not returned and prepares a campaign for review and sending.
Yes. Campaign records include the number of recipients, open rate, and redemptions, giving you a clear view of which messages are working.
See it in action
Book a demo and seeevery feature working live
Walk through ordering, kitchen operations, table management, delivery aggregation, inventory, loyalty, and analytics in a 30-minute live session built around your venue type.
No credit card required · No hardware needed · No Intelura platform fees on transactions